IN THE BOX
"Design is important to me...something can be minimal or easy or fuss-free, but it needs to have something thoughtful, or an element of surprise" -- Womenswear designer, Shweta Kapur, on the art of...
Beyond the Sea
Jewels inspired by coastal living
Everyday Jewels, Forever Treasures
Pieces to love and live in
Made in precious gems and 18k gold
Our Journey
The Line comes to Dubai via New Delhi, where it was born in 2015. It seeks to combine the exciting immediacy of fashion with the weighty legacy of fine jewellery. We wanted to take all these beautiful gems that we often confine to our lockers, and bring their joyfulness into the narrative of your everyday. To make jewels that find their place in every season and every hour of our very full lives. Jewels that live with you, and become a part of you, your story.
Slow Fashion
We believe in making well-considered, beautiful things, made to last forever. And we believe that conscious consumption is equally a matter of conscious production. All our pieces are made-to-order.
Which is why the wait is a little longer, but we promise its worth the wait.
Materials
We started making jewellery, because we fell in love with gems. And The Line is our love letter to beautiful natural gems.
Natural gems like diamonds, sapphires, emeralds and rubies colour our design, alongside Akoya pearls and South Sea Pearls. We work entirely in 18k gold, our metal of choice for its unassailable natural beauty and longevity.
IN THE BOX: Personal Stories of Jewellery
IN THE BOX
"All the women in my family – my Nani who I never really knew, but my mother, even my Dadi – their thing has been very much just very small things, discreet jewellery. Gold. Maybe some diamonds. An...
IN THE BOX
"I remember wearing them and thinking, for the first time, jewellery actually makes a woman look beautiful. Because those earrings just made me look beautiful. And that’s such a magical thing about...
